April 16, 2013
Tough Crowd: Building Retail Relationships with Generations X, Y, and Z - Sarah Sladek
How do you sell your products to generations who hate to be sold anything?
How do you motivate the young and restless to work in your store?
A combined demographic of 120 million people, Generations X and Y will have tremendous influence and buying power in the near future. However, these generations also happen to be the most elusive, skeptical, debt-ridden generations in history.
Nearly every aspect of the way they live, work, and spend money is different from the generations that have come before them. If retailers want these generations to buy their products and work in their stores, a new approach is required.
In this thought-provoking presentation and dialog with Sarah Sladek, an author and expert on demographic shifts, you will learn critical insights into the generational psyche, and the work styles and buying habits of Generations X and Y. (Did you know? Children ages 2-6 influence most of the household purchasing decisions!) Discover how to market to, manage, and motivate the next generation of employees and consumers. The future of your store depends on it.