The Retailers Edge | Minnesota Retailers Assocation

Mission & Vision Statements

MnRA Mission

The Mission of the Minnesota Retailers Association is to promote, preserve and enhance an essential retail industry in Minnesota by taking a significant leadership position in development of public policy and regulatory measures that impact Members. MnRA will also work to enhance the public image of the retail industry by providing information, services and support that adds value and profitability to its Members.

MnRA Vision

The Minnesota Retailers Association is recognized as the most significant voice representing the retail industry in the public policy arena. Policy makers, community leaders, and valued stakeholders recognize the Association's critical role in shaping public policy that is so important to the profitability of merchants across the state. MnRA's membership is diverse in size and geography. Members recognize that the Association adds value and profitability through it representation before public policy makers, its affinity programs, and as a spokesperson with the print and broadcast media.